Keeping Shelves Full During the Icelandic Volcano Eruption

Richard Traish on the You & Yours BBC Radio 4 Programme

29 April 2010

Richard Traish, senior partner, featured on the You & Yours BBC Radio 4 programme explaining how fashion retailers were able to keep full rails and shelves while air traffic was disrupted due to the Icelandic volcano eruption. Listeners were given an insight into how supply chains operate under normal circumstances and what procedures can be put in place during atypical times.

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